To soothe and delight with bouquets of flowers and gatherings of greens.

Floriculturists dream up new varieties of flowers, and greenhouse growers bring them to life—along with old favorites. Florists arrange and display their floral designs in grand ways on once-in-a-lifetime days, or to just say hello with the ring of a doorbell and a simple bouquet. Horticultural Therapists nurture the well-being of our loved ones.