CASE FOR SUPPORT
Plants power our lives—from the food we eat to the air we breathe, the beauty around us to the innovations ahead. Yet too many people overlook the essential role plants—and plant professionals—play in our world.
Seed Your Future is changing that.
We’re on a mission to promote horticulture and inspire the next generation to pursue careers working with plants. By cultivating awareness, curiosity, and opportunity, we’re planting seeds that will grow into a stronger, more sustainable future—for people, communities, and the planet.
Join us as we elevate the power of plants and the promise of plant-powered careers.


THE NEED
Industries need more qualified applicants to fill the wealth of career opportunities in horticulture, floriculture, agriculture, and other plant professions. Original research performed by SYF and our partners found the following:
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WHY?
Most Americans don’t understand or appreciate the industry, the diversity of careers available, and even the term “horticulture.” Parents often discourage their children from pursuing careers in horticulture because they have a stereotype of available jobs and doubt their child’s future ability to earn a living in the field. On average, schools stop teaching about plants in the third grade. Yet data shows students make career decisions in middle school.
The good news is that once adults learn about the industry and the diversity of careers, their views become highly positive. From there, they can share the breadth of opportunities available in the horticulture industry with students and seed the next generation of horticulturists.

OUR UNIQUE APPROACH
Theory of Change: We are cultivating relationships with educators and with horticulture, floriculture, agriculture, and other plant industry professionals to build a green-collar workforce. We engage youth and people at all stages of life to create a positive perception of these industries and develop a strong pipeline of future talent.

More than 18,000 middle school students have created a fictional hybrid plant that solves a problem in their community through our Plant Mash-Up Contest.
Green Career Week engaged 1 million people through social media, and with over 200 businesses.
Engaged with more than 11,000 students since our inaugural 2022 Green Career Week
Reached 700,000 middle-school teachers with BLOOM! lesson plans and activities
Created an interactive “Where to Study” map for students
70,000+ subscribers receive emails and content from SYF
Over 400,000 website page views annually
The Seed to STEM educator professional development has the potential of reaching 90,000 students through the 30 high school science teacher participants.


WHY SEED YOUR FUTURE?
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WORKFORCE DEVELOPMENT
PARTNERSHIPS

