At Seed Your Future, we’ve worked with teachers, industry, and students to inspire everyone to make a greener future with our plant-passion. More often than not, we learn from professionals with years of experience showcasing the diverse careers that await anyone with a desire to work with plants. That’s why it’s all the more special when students step up to inspire us with their achievements – taking what they’ve learned and applying it to start building their own business and future. This is why the students behind Compost Heroes are our latest Horticulture Heroes and Plant Champions!
Compost Heroes is a student-founded company that knows fighting food waste and growing a greener future go hand in hand. Their flagship product, the Hero Pot, is a fully biodegradable garden pot that not only reduces plastic use but also enriches soil with built-in fertilizer.
The inspiration began close to home. While working at her family’s produce distribution business in Houston, Salma Ortega (CEO) noticed just how much food was being discarded.
“Last summer I was working there and I was sorting out fruits and vegetables…You can't sell stuff like that. And I realized there's just so much being thrown away. What could be done with this? Because, to me, it's a big amount.” – Salma
Encouraged by her mother’s mantra of “don’t throw away your food”, Salma convinced her father to install compost machines on the family’s farms and ranches. This fresh access to compost gave her and her classmates the foundation to launch Compost Heroes.
With Isabel Chona Rueda (COO) leading the design, the team developed a pot made of recycled cardboard, produce waste, and compost. After seven prototypes – tested with ice cube trays, cupcake molds, and eventually 3D printing – they perfected the Hero Pot, which decomposes completely in 2–3 days once planted.
“We have a lot of business classes – we’ve taken marketing, negotiations, finance throughout the first two years of high school. We learn through hands-on experiences, and then in our junior year it gets more serious.” – Isabel
Unlike traditional plastic pots, the Hero Pot eliminates transplant shock by allowing roots to grow seamlessly into the soil. It also acts as a natural fertilizer, giving plants a healthy boost, and avoids microplastics, keeping soil and water systems clean.
At The Village School, all students take entrepreneurship classes through Junior Achievement. The program requires teams to form, create a business, and run it successfully. Compost Heroes embraced this challenge head-on. Together, the four student leaders have taken on distinct roles. CEO Salma Ortega guides the company’s vision and strategy, while COO Isabel Chona Rueda oversees product design and operations. CMO Adani Pettway drives marketing and outreach, including their Instagram and website presence, and CFO Alan Kamysbayev manages finances, pricing strategy, and reinvestment of competition winnings into growth.
Over the past year, the students have:
- Produced 120 Hero Pots with limited resources.
- Designed eco-friendly packaging with recycled paper and seed paper envelopes.
- Marketed their product through a website, Instagram, trade fairs, and school events.
- Sold products locally, while pitching their idea to nurseries across Houston.
The team’s journey has been closely supported by their teacher, Andrea Sealy, Entrepreneurship Diploma Instructor at The Village School. She shared her reflections on watching Compost Heroes grow from idea to reality:
“One of the best things about teaching Entrepreneurship at The Village School is mentoring my students as they dream, struggle, grow, and finally bring their ventures to life. Watching them push past doubts, believe in themselves, and be celebrated on big competition stages fills me with so much joy. What touches me most is when their ideas are not only creative but also deeply intentional, driven by love for the future and the world they’ll shape. Compost Heroes, I couldn’t be prouder of you! You’ve got my whole heart!” – Andrea Sealy
The students have already seen interest from nurseries and identified what they’ll need to scale: an industrial blender for larger batches, warehouse space for production, and expanded industry connections.
What started as a classroom project has grown into an inspiring example of how the next generation can lead change. By turning food waste into opportunity, Compost Heroes is empowering their school and community to join them in building a greener future. Seed Your Future is proud to recognize Salma, Isabel, Adani, and Alan as Horticulture Heroes and Plant Champions. Their creativity, determination, and plant-passion show what’s possible when young people take sustainability into their own hands. We can’t wait to see where they grow from here!
Follow Compost Heroes on Instagram.
- Every day, the plant world is quietly led by horticulture heroes and plant champions who make an enormous impact on our lives and the future of the planet. Seed Your Future aims to share their stories, promote horticulture, and inspire more people to pursue careers working with plants. If you would like to recommend someone to be featured, submit their story!
Photo Credits: Compost Heroes