Expanded BLOOM! Campaign Connects Youth with Plant-Based Solutions to Today’s Biggest Challenges

April 03, 2019
Contact: Susan Yoder

Expanded BLOOM! Campaign Connects Youth with Plant-Based Solutions to Today’s Biggest Challenges

BLOOM! introduces a new contest and sweepstakes for students and families to explore the power of plants.

MARTINSVILLE, Ind. (April 3, 2019) – Today, Seed Your Future announced the launch of its expanded BLOOM! campaign to excite young people about the power of plants and their unique ability to help solve some of the world’s most pressing challenges. Teaming up with Scholastic, the global children’s publishing, education, and media company, BLOOM! provides free eye-catching, fact-based content delivered both inside and outside of the classroom. The new campaign also includes an exciting new contest and sweepstakes activity for kids and families.

Plants are critical to a healthy future for the planet, but their power is unknown to most American youth. The expanded BLOOM! campaign marks year two of this initiative of Seed Your Future, a coalition of more than 150 partners – including horticulture companies, gardening organizations, schools, colleges, universities, public gardens, youth organizations, nonprofit organizations and individual advocates – united in their mission to promote horticulture and careers in the green-collar industry.

“Youth have told us that they want to help solve some of the most pressing problems in our world today,” said Susan E. Yoder, executive director of Seed Your Future. “They hear about air pollution, noise pollution, food deserts, climate change, world-hunger and more and they’re anxious to do something about it — but they don’t know how or even what would make a difference. BLOOM! helps them to identify the root of each challenge and opens their eyes to how plants and the people who work with them can make a positive difference.”

Seed Your Future, along with Scholastic, Inc. has expanded its educator website – Scholastic.com/BLOOM to include an online learning module, sample lesson plans, activities and a new contest for teachers and out-of-school time youth program leaders to teach kids about challenges in their own communities and the plant-based solutions that can make a difference. Families can also participate in a new sweepstakes to discover the plant power in their own communities. New materials include “Make Your Community Bloom,” “The Wonderful World of Plants,” “Barriers to Healthy Ecosystems,” “Map Your Community’s Challenges,” and “Plants as Problem Solvers.”

The contest takes the learning a step further and engages students in imagining their own solutions to environmental challenges. In the “Planting Your Solution Contest”, (Scholastic.com/BLOOM/contest) students identify an eco-challenge in their own community. They describe their own plant-based solution and illustrate their ideas. Prizes are awarded for both the student and the teacher/youth program leader/parent of the winning submissions.

The sweepstakes invites families into the learning and fun. The Family Plant Hunt (WeAreBLOOM.org/family-plant-hunt) encourages families to go out into their own communities to snap pictures of eco-challenges as well as places where plants are part of the solution. Posting their images on social media with #PlantHunt enters families in a sweepstakes contest for prizes.

“Busy families don’t always have the time to fully understand what our kids are inspired about in school or youth programs,” said Yoder. “So, we wanted to create a fun family activity that lets the student teach what they’re learning, while getting the family outdoors exploring their local community. I can’t wait to see the #PlantHunt social media posts from families!”

BLOOM! is educating and inspiring young people about the power of plants and green-collar career opportunities. In addition to the educator website, the main campaign website – WeAreBLOOM.org – serves as a digital hub for all campaign activity and hosts a suite of entertaining, educational resources to interest youth and the adults in their lives.

Seed Your Future’s premise is that whether BLOOM! introduces today’s youth to a lifelong passion or a fulfilling career, one thing is clear – the more you know about plants, the more you can make a difference in the world today.




About BLOOM!

BLOOM! is the movement to improve the world through the power of plants. Through eye-catching content delivered both inside and outside of the classroom, BLOOM! is inspiring youth across the U.S. to appreciate the plant world and ensure horticulture – and the millions of people who depend on it – thrives well into the future. With more opportunities to get involved in horticulture than ever before, BLOOM! is built to introduce youth to a lifelong passion – and perhaps even a career. Learn more and find your plant power at WeAreBLOOM.org.


About Seed Your Future

Seed Your Future is a national movement to promote horticulture and inspire people to pursue careers working with plants. Supported by more than 150 partner organizations, we envision a U.S. where everyone understands and values the importance of plants and the people who work in the art, science, technology and business of horticulture. For information, visit us at SeedYourFuture.org.