Corrine Heck

Corrine Heck, the founder of Details Flowers Software, has an impressive journey in the floral industry, evolving from an event designer to a software developer and now serving as the CEO. She established Details Flowers Software to empower event florists to efficiently manage and expand their businesses. With over two decades of experience, Corrine's vision has become a global solution with thousands of users.‌

Her entrepreneurial journey gained momentum when she won the Rollins College Sponsored Venture Pitch Grand Prize in 2016. Since then, she's relentlessly improved Details Flowers Software, leading a female-led, U.S.-based team dedicated to creating custom-designed automation software.‌

Corrine's contributions to the floral industry have earned recognition from the Society of American Florists, where she was inducted into the Professional Floral Communicators International. In 2022, Details Flowers Software was named one of GrowFL's Top 50 Fastest Growing Companies. Corrine has received numerous accolades, including being honored as the Most Charitable Woman in Volusia County, listed among Inc Magazine’s Top 200 Female Entrepreneurs of 2023, and receiving the University of Florida’s Gator100 Award in 2023. Furthermore, in late 2023, the Daytona Beach Chamber of Commerce named Details Flowers Software the Small Business of the Year.

Details Flowers Software is the official software and essential procurement tool for prestigious events like the American Institute of Floral Designers Annual Symposium and the 2023 Interflora World Cup. The company is headquartered in Ormond Beach, Florida, where Corrine resides with her husband and three children.