Connecting Students with Plant Science Professionals
For the past year, Seed Your Future has brought together businesses and educators to show students the diverse and exciting careers that await them in the green industry. We know that the industry has a wide range of careers working with plants that would interest students of all ages and we want to spread the word. The plant industry needs growers and scientists, but they also need marketers, software developers, and more than we can list in this blog post!
In fall 2022 47 organizations participated in the inaugural Green Career Week where they either shared their experiences on social media, visited a classroom to discuss what it’s like to work in the industry, or scheduled a field trip with a local school to give them some hands-on learning! In spring 2023, that number jumped up to 72! Plenty of our partners showcased the unique careers that await students at their company, like Product Development Manager at Ball Horticultural Company, Senior Horticulturist at Longwood Gardens, Department Head of Plant Health at Bailey Nurseries or shared professional insight like the CEO of Details Flowers Software!
"I think it’s going to be essential for our industry to engage this next generation, whether it’s high school or college, because to keep us fresh, to keep us thriving as an industry, we need that young talent,” said Alyson Upshaw, social media manager at Ball Horticultural Company.
To increase visibility for Green Career Week, Seed Your Future Executive Director Jazmin Albarran conducted a radio media tour, participating in seven national and regional interviews to help spread the word about the benefits, variety, and value of green careers. In total, the tour generated 22 interview broadcasts that reached over 900,000 online viewers and radio listeners across the U.S.
In fall 2023, our goal is to help connect 150 organizations and educators to bring the joy of working with plants to even more students across the country!
Green Career Week is meant to help the plant science industry create a local pipeline of talent!
We can’t do it without you. Are you a company or organization focused on plants, flowers, trees or produce? Sign up today to receive our step-by-step toolkit to have a successful Green Career Week! If you plan to visit a school or host a field trip, we include a sample itinerary and other helpful forms to make any trip go smoothly. To get the word out, it includes guidance on how to make a press release, post on social media, and other marketing tips.
“Industry response to Green Career Week has been gaining traction, and we are grateful to all who played a role in making our events successful,” said Albarran. “Taking part is easy and sets an example for others to join into future activities.”
Your participation is key to ensuring we reach future industry professionals and create a pipeline of new employees.
Interested in further guidance about how to have a great Green Career Week? On August 30, 2023, at 2:00 pm EST, Seed Your Future will host a free webinar where your company or organization can get some tips from a panel of past participants. To register, please create an account here.
Are you an educator or youth leader interested in setting up a field trip or bringing someone into your classroom? Fill out this form so we can learn more about you and help find groups in your area!
Have a plant power idea to share, or a comment about this BLOG post? Share your thoughts here.
- Jazmin Albarran, MBA is the executive director of Seed Your Future.