Who We Are


Seed Your Future

Seed Your Future is a national initiative to promote horticulture as a vital, viable and exciting career path for the nation’s youth. We envision a world where every U.S. student knows the meaning and importance of horticulture. We want the next generation of leaders in this invaluable field poised to fill the wealth of job opportunities available to them.

What is "Horticulture"?

Horticulture is the art, technology and science of growing plants. It is the food we eat, the landscapes we live and play in, the environments we thrive in. It is the business of managing and using what we grow, while maintaining the health of our soil, air, and water, and the well-being of our children, our communities, and our world.  In short - it's all about plants!

Learn More About Us From Our Video:

Thanks to the following organizations for providing footage used in this video:

  • Bowles Farming Company, Inc., for tomato harvest drone footage
  • Group Theory and Brooklyn Grange for rooftop farm and farmer footage
  • Hort Americas, LLC, for Purdue University LED research footage
  • Skyris Imaging for hops drone footage
  • "Light and Day/Reach for the Sun," performed by The Polyphonic Spree, under license from The Bicycle Music Company