Seed Your Future, and our more than 150 partners, has created our first campaign to promote horticulture and inspire interest in careers in horticulture. Our first audience is middle-schoolers. With BLOOM! we hope to inspire and educate youth about the power of plants in our world. Based on a foundation of research with middle-schoolers, their parents, their teachers, and their school counselors, we launched BLOOM! to build awareness of the field of horticulture and the rewarding careers it provides. BLOOM! is the movement to improve the world through the power of plants. (And in case you're wondering, this is just our FIRST audience. Stay tuned for 2018-2019 where we'll focus efforts on colleges and universities!)
We all have the power to introduce youth to the world of horticulture and the critical role plants have in our lives. In partnership with Scholastic, we have a free toolkit of engaging and educational lesson plans and activities.
Access all lesson plans, activities and an online learning module at our Scholastic BLOOM! microsite
Partners, horticulture employers, colleges and universities and others who work with youth need materials to help tell the story of the power of plants and green-collar careers. We've created new infographics, videos, and story-telling resources just for you.
Access our BLOOM! partner toolkit materials at our WeAreBLOOM partner page.
Want to see who your horticulture pros of the future will be and the innovation they will bring to the industry? Check out just a few of the ideas middle-schoolers submitted in our Plant-Mash Up Contest. They are our #FutureGreenCollar. (Feel free to download and use!)
Wondering about the "Find Your Plant Power" effort? Take the online quiz and find out your plant persona.
Our youth-centered website, WeAreBLOOM.org features videos and other content to engage youth and help them understand their own personal plant power. Here's just one example of our fun new videos of young professionals at work in their horticulture jobs!